|
Attention Business Editors
WestJet reward programs take flight with launch of new WestJet RBC MasterCard and Frequent Guest Program
CALGARY, March 8 /CNW/ - WestJet announced today it is launching two new
programs to reward travellers who fly with Canada's preferred airline.
The WestJet Credit Card Program offered in partnership with RBC and
MasterCard, and the WestJet Frequent Guest Program will offer guests the
opportunity to earn and accumulate WestJet dollars. Every WestJet dollar can
be used as cash toward the purchase of any flight on any date to any
destination - including seat sales. WestJet dollars can also be used towards
WestJet Vacations packages (up to 500 WestJet dollars per person). There are
no points, redemption grids, advance booking, blackouts or seat restrictions -
just dollars off flights and vacation packages.
"These programs are designed to be simple, open and transparent," said
Lauri Feser, WestJet Vice-President of Marketing. "Canadians want to be able
to understand the way their rewards are calculated, and they don't want to
worry about whether they have enough points to do what they want. For the
frequent business traveller, our research indicates there is strong appeal for
the rewards offered by this type of program. Most of all, they want to be able
to use their rewards without blackout periods and other restrictions."
WestJet has joined with RBC and MasterCard to launch their new travel
reward credit card program. RBC's first MasterCard product offering in Canada
includes two new cards: the WestJet RBC World MasterCard and the WestJet RBC
MasterCard. With each, cardholders earn WestJet dollars on everyday purchases.
"We're very excited to offer Canadians the opportunity to earn WestJet
dollars," said Sean Amato-Gauci, Vice-President, RBC Royal Bank Credit Cards.
"We know many prefer to fly WestJet, whether for business or leisure, and
these two new cards will help make it easier for our clients to fly sooner and
more often."
The WestJet RBC World MasterCard provides 1.5 per cent in WestJet
dollars, plus a welcome bonus of 100 WestJet dollars. The card has an annual
fee of $79, carries premium travel insurances and includes automatic
membership to MasterCard World Experiences and Offers, which provides access
to hotel discounts and upgrades, preferential golf and spa rates and other
exclusive benefits.
With the WestJet RBC MasterCard, cardholders earn one per cent back in
WestJet dollars on everyday credit card purchases, plus a welcome bonus of 25
WestJet dollars the first time the card is used. The card has an annual fee of
$39.
Both cards provide a 0.5 per cent bonus in WestJet dollars for WestJet
flights and WestJet Vacations packages purchased on the card.
The new WestJet programs offer all WestJet guests the opportunity to earn
WestJet dollars. The WestJet Credit Card Program will appeal to all types of
travellers, while the WestJet Frequent Guest Program rewards business
travellers or other guests who spend more than $1,500 per year on WestJet
flights.
<<
For more information and complete terms and conditions:
WestJet Frequent Guest Program - westjet.com/frequentguest
>>
WestJet RBC MasterCard credit cards - westjet.com/creditcard or
rbc.com/westjet
About WestJet
WestJet is Canada's preferred airline, offering scheduled service
throughout its 69-city North American and Caribbean network. Inducted into the
Canada's Most Admired Corporate Cultures Hall of Fame and named one of
Canada's best employers, WestJet pioneered low-cost flying in Canada. WestJet
offers increased legroom, leather seats and live seatback television provided
by Bell TV on its modern fleet of 88 Boeing Next-Generation 737 aircraft. With
future confirmed deliveries for an additional 47 aircraft through 2016,
WestJet strives to be one of the five most successful international airlines
in the world.
<<
Connect with WestJet on Facebook at www.facebook.com/westjet
Follow WestJet on Twitter at www.twitter.com/westjet
>>
-30-
/For further information: Media Contacts: WestJet: Robert Palmer,
1-888-WJ 4 NEWS (1-888-954-6397), ropalmer@westjet.com; RBC: Jacqui van der
Jagt, (416) 974-1756, jacqui.vanderjagt@rbc.com/
|
NEWS RELEASES